09 August 2010 ~ 1 Comment

Public Relations Has Nothing To Do With Journalists

Okay, maybe public relations doesn’t exactly have nothing to do with journalists. Building relationships with journalists is an important part of a strong public relations strategy. But it is only a small part. Here’s why: Just like tomatoes, the best public relations are home-grown. (tomatoes courtesy of Muffet on Flickr) Public Relations are to Journalists [...]

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26 March 2009 ~ 0 Comments

New Media Usage Leads to Traditional Media Coverage

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Earlier this week, a friend of mine and state representative for the Springfield/Willard area told me about how a simple message broadcast on Twitter was able to get him an interview on the news that evening. Rep. Shane Schoeller had been pondering a controversial report recently released here in MO and political reporter Dave Catanese [...]

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