4 Reasons to Schedule Your Writing
This post is one I of a few that I wrote to be originally written for & published on the Heligonix Blog.
In order to succeed in attracting attention for your business these days, you have to be producing some sort of interesting or valuable content on a regular basis. Most business owners & marketers I meet think this is a great idea in theory, but have a hard time following through with consistent content generation in practice.
If you want to succeed at promoting your business, you have to schedule content generation. Schedule it on your calendar & don’t let anything move that time around. Be consistent.
You’ll notice that here at Heligonix, you’ll see a new post from me every Monday (last week was “2 Step for Promoting Your Business by Writing in Storms” & the week before was “Know What Your Business’s Customers are Thinking“). That’s because every Monday I have it on my calendar to write for the company blog. And every Monday I write at least one new article (but often I’ll do more than one: read last week’s post to see why).
Here’s four reasons you have to schedule content creation:
- If you don’t schedule it, it won’t happen.
- Scheduling forces you to come up with more ideas than if you just write when you feel like it.
- You can coordinate writing schedules with your colleagues. Who wants to see a site with eight updates on one day & none for the next two weeks?
- Your audience will know when to look for your new work if it comes out on a regular basis
So pull out your calendar (digital or paper are both fine) & schedule your content creation now. Your customers will thank you for giving them more information & it will eventually show in your profit margins as well.
So put blogging, writing, video production or some other content production on your schedule now. Not just for once or twice, but for an on-going basis. Then leave a comment letting us know how often you’ve scheduled for & where we can find your work online. We’ll come check it out & congratulate you on your good work!
For more interesting articles from the Heligonix team visit http://blog.heligonix.com/heligonix-blog.
Great post. I have a goal of writing three times a week. In keeping with this schedule, I have found my style of writing is more inspirational in nature for leaders.
You mentioned having consistent valuable or interesting content. I started my blog to encourage those who have an interest in leadership development and also as a primer for my future business of leadership training and development. My hope is to create some good content that will serve as a testimony of what I can offer.
I look forward to more of your posts!