2 Steps for Promoting Your Business by Writing in Storms
This post is one I of a few that I wrote to be originally written for & published on the Heligonix Blog.
Do you come up with great ideas for promoting your business but have problems remembering them or following through with them later? Don’t let those ideas slip away!
I recently ran across an article by Daniel Coyle about Innovation Velocity. Basically, he theorizes that people’s best work is often done in bursts of innovation & creativity. The question for you is “How do I take advantage of this to get great articles, videos, & other content on my website that will draw in new clients & customers??”
The first step to boosting your own innovation velocity is to schedule time for content creation. This is important because you never know when your personal storm of creativity might hit. The more often you force yourself to take up your oracle & write a blog post, shoot a video, snap a picture, or tweet something insightful the better chance you’ll have of winding up in a storm of creativity. This means setting aside a set time each day, each week, or every few hours even, to work on content creation for self-publishing & building up your web presence.
The second step is to recognize when you’re in a creative storm & keep creating!! When you find yourself with a wealth of ideas, don’t put them off until later. Use those ideas now!!! Keep generating posts, videos, etc. based on those ideas until you run out of ideas. You don’t have to publish these ideas yet, but you do need to record them!
If you have something immovable scheduled & can’t keep going, at least make sure you get your ideas & concepts written down before they slip away from you so you can come back to them as soon as possible, hopefully even before your next scheduled creative time.
If your best work & ideas come in storms & burst of creativity (and all of ours does), then you’d better be ready to take advantage of those storms & get great content to promote your business!
Leave a comment & share some ideas with others: What are some other ways you can boost your innovation velocity to promote your business??
For more interesting articles from the Heligonix team visit http://blog.heligonix.com/heligonix-blog.
