4 Ways To Ensure Your Social Media Strategy Fails
It's called social media for a reason. Here are a few ways to do it wrong:
Don't make any updates.
Just like being a social person requires constant interaction with others, a social media strategy is only truly social if you make an effort to put yourself out there & interact with those around you. This requires time & dedication to the task. Blocking a portion of your schedule specifically for updating your friends & followers on anything new can help you avoid this pitfall (or delegating this responsibility to someone authorized to personably interact on your behalf & making sure they do).
Don't respond to user/customer feedback.
Social media tools by nature give your following the ability to easily talk back to you. You wouldn't ignore someone's questions, praise, or concern if you were face-to-face with them, why would you do that online?
You wouldn't, at least not if you want your plan to be successful. Which brings us to the next point…..
Think of social media in mass media terms.
While new social tools give you the ability to reach a wider mass of your audience at once, your messaging through these tools need to be inherently different than mass media approaches through TV, radio, or print advertising. The goal here is not just to sell your product or service, but to build familiarity among you & your customers.
Expect your stuff to "go viral".
Many companies spend millions of dollars on failing campaigns because they expect them to magically "go viral" & have users who had previously never heard of their product or service give them free word-of mouth advertising to all of their friends, family, & co-workers. Good luck making that happen!
Even if you seem to strike gold & people to spread your video or other content all over the web, this doesn't guarantee you'll benefit at all. Put your focus on building relationships & your chances of being successful will greatly increase! Nobody likes a virus anyhow.
